Personal bar targets affluent Indians

Hybrid Bar Pro 90 (via PRNewswire)

These personal bars, known as BarTrender Pro Hybrids, are available in Mumbai and Delhi only, but I thought I’d include it here for two reasons.

First, they are cool to look at and maybe somebody should (or already has) started producing them here.

Second, the news release that landed in my email inbox this morning from PRNewswire gives a little insight into lives of affluent Indians looking to entertain at home.

I’ll let the release speak for itself:

World’s First Hybrid Personal Bar Launched in Delhi and Mumbai

NEW DELHI, February 28, 2013 /PRNewswire/ —


The BarTrender Pro Hybrids Were Launched in Delhi and Mumbai by Benneta Group, Unfolding the First Ever High-end Entertainment Concept in Personal Bars in Association With it’s International Partners

Benneta Group known for its foray in advanced bar concepts since 1998, having setup its bars for luxury chains as Park Hotels, ITC, The Taj, Lalit, and Kempinski; launched the world’s first hybrid personal bar ‘BarTrender Pro’ through its showrooms in DLF Towers Jasola, and its franchise Jazbar Concepts in Mumbai.

The BarTrender Pro is a fully-functional professional bar fitted with advanced bar equipment. It has built in refrigeration, dual zone wine preservation, cocktail mixing station and storage for glasses and beverage bottles. It comes with attached accessories such as bottle opener, towel ring and stemware glass holder – every element in a luxury hotel bar. The bar combines beauty by exterior creative design (under patent) marrying intelligent functions as composite package. Its essence is finest readymade bars by barmakers.

Vickram Mederata, the chief designer of BarTrender Pro said, “India has a rich and large luxury market. High income Indians are savvy, cosmopolitan, and the society has expanded its global reach. The real estate market is at its zenith. We see daily, new luxury condos and estates launches and owners are making savvy living pads. Customers for last two years have been coming to us for professional bars for their guest entertainment and we have been modifying commercial bars to fit for home use. Each bar we designed takes same amount of work and came out similarly in the end. Therefore we thought of making the perfect hybrid between aesthetics and a real professional bar for home.”

Discussing the response, Mederata said, “We have had a promising and elevating response from anyone who has seen the bar at showroom. People have demanded the showroom set, which we cannot give out. Our production for the first year will be limited to only two hundred sets. These are prized possessions, and we plan sell limited numbers each year per region. Luxury hotel chains have considered the bar for their suites.”

India has traditionally not been known for luxury goods; BarTrender Pro is designed for international clients. “Working with Glastender for fourteen years and making bars for an international client at five star hotels placed us at the right position of knowing what finest bars need. BarTrender Pro is a child of excellence for the world market,” said Mederata.

About Benneta Barscope

Benneta Barscope was established in 1998 in association with Glastender Inc. USA, offering advanced American Bar Concepts to the nightclub and bar markets in hotels, clubs and restaurants. Since then, the company has set up its facilities pan nation including Beer Microbrewery bars in leading international hotel chains amounting to over two hundred installations. Since 2012, the organization entered custom bars residential markets making advanced bars for luxury homes. Benneta works exclusively in bar and beverage concepts industry in tie up with international brands supported by dealers, consultants and chains.

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About Bartender Pro

The product was initially designed as a Special Project prototype via AGNISWAN INV previously Benneta Barscope. Today, Mansion Avenue can create customized and similar designs, more cutting edge with perfected finishing and amenities well fitted. To plan your custom home bar, get in touch with us to create a bar with total exterior and interior design with fitout amenities.


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